About Us

Key Facts:

  • Founded in 1997 as the "Consumer Financial Network (CFN).
  • YouDecide is headquartered in Atlanta, Georgia, with sales and consulting offices in Boston, MA and Richmond, VA
  • Over $100 million has been invested in the development and infrastructure of the YouDecide platform
  • YouDecide manages over 100 client platforms, several of which are listed on Fortune's "Best Company's to Work For."

Company Profile

YouDecide provides employers and large organizations a private-labeled, single-destination portal to communicate group voluntary benefits, non-insurance consumer products and financial services offerings to employees and members.

YouDecide's Employee Advantages™ web-based platform and RewardsPlus's SureDeduct™ payroll-deduction technology were integrated in 2007, establishing the industry's leading Voluntary Benefits Outsourcing (VBO) solution.

YouDecide distinguishes its value proposition in the following areas:

  • YouDecide relieves the burden of managing multiple insurance offerings, work/life programs, and non-insurance consumer products and financial services offerings, while mitigating the cost of administering said programs.
  • YouDecide reduces the expense of maintaining and configuring multiple payroll deduction slots. YouDecide's proprietary SureDeduct™ technology provides plan sponsors with the option of payroll deduction for all plans-with a single deduction file to manage.
  • YouDecide consultants provide tailored programs to meet the specific needs of population subsets-each with varying benefits requirements-on a provider-agnostic basis.